The Flavour of Cuba In Each Sip of Rum

The explorer Christopher Columbus, discoverer of Cuba, acknowledged 500 years ago that sugar cane grew very well on the island.

In later centuries, it was the African slaves brought to the Caribbean islands who developed the cultivation of cane. Not only was sugar extracted but also the juice that, with time, could be converted into Cuban rum.

This distilled product was born in the Antilles and traveled to Europe and its colonies in America during the seventeenth and eighteenth centuries. It also made it to the Royal Palace in Spain and won the preference of the Court. From there it spread to the most refined places of the European aristocracy but still remained very popular with the common people.

To paraphrase a popular song, Suavecito, rum is the most sublime thing to entertain the soul and, from this island of Son music, tobacco and aromatic coffee, this drink also comes with a seal of guarantee.

The rum makers in Cuba follow the centuries-old practice of mixing and aging a variety of rums until getting to the essence of what is Cuban, its variety of aromas and colors reflecting this island's mixed peoples